Vision
The Lundquist College of Business will be internationally renowned for excellence in business education and research drawing strength from its links to Pacific Rim neighbors and distinctive qualities of Oregon culture: innovation, sustainability, active lifestyles, financial stewardship, and respect for individuality and diversity within an increasingly global community.
Mission
The Lundquist College is an integral part of the state's flagship AAU university, which is a liberal arts, public, research institution. The college's mission is to:
- Provide outstanding undergraduate education that combines a strong foundation in the liberal arts, excellence in traditional business disciplines and experiential opportunities drawing on the strength of Oregon's distinctive qualities.
- Support economic development by offering master's programs associated with signature centers derived from Oregon's distinctive qualities, and by providing expert services to the Oregon community and beyond.
- Contribute to the advancement of business knowledge through scholarship and doctoral programs in accordance with the research mission of the university.
Strategy
We implement this mission via disciplinary research and education in accounting, decision sciences, finance, management, and marketing combined with experiential education and interdisciplinary research in our signature themes of entrepreneurship/innovation, securities analysis, sports business, and sustainable business practices. Transition from disciplinary to experiential education is supported by leadership education focused on communication, teamwork, ethics, and personal leadership development. The disciplines are organized by departments and governed by an academic council. The signature themes and leadership are organized by centers and governed by a professional council.