James H. Warsaw Sports Marketing Center

It’s one thing to be passionate about sports. It’s entirely different to be passionate about sports business.

The University of Oregon has never been about sports or business as usual—from legendary track star Steve Prefontaine, to the ever-changing uniforms of the football team, to having one of the most environmentally friendly business school facilities in the nation.

Given that enterprising reputation, it’s little wonder that the UO’s Warsaw Sports Marketing Center was the country’s first sports business program housed at a college of business (the Lundquist College of Business to be precise). Today, the center is recognized by ESPN, Sport Illustrated, Sport Business Journal, and more as the leading think tank and training ground for the sports business industry.

At the Warsaw Sports Marketing Center, students enjoy an immersive focused experience that blends classroom instruction with real-world practice. Students don’t come to learn marketing and finance principles and apply them to sports, but rather they come specifically to learn marketing and business principles in the context of sports. That’s a big difference—and it’s what makes the Warsaw Center so original, and why Warsaw graduates have gone on to become leaders at adidas, the NBA, Nike, Octagon, Visa International and more.

Whether it’s sports sponsorships, marketing, merchandising, or stadium financing, students can leverage their passions to explore, take-risks, and view issues from traditional and emerging perspectives, helping to shape and focus the sports industry.

To learn more about life at the center, visit our blog.

For more information specific to the the Warsaw MBA program, download our brochure.