Sports Business Concentration Overview
SportsBusiness offers students a chance to develop their skills for a careerin the $350 billion dollar global sports marketplace. Whether workingon new product initiatives at Nike, negotiating sponsorship deals for aFortune 500 company, or implementing fan development programs for aprofessional team, graduates find themselves at the center of ahigh-profile industry where passion for sports only takes you so far.With faculty considered leaders in their field and out-of-classroomexperiential learning opportunities provided by the Warsaw SportsMarketing Center, students can combine their passion for sports withprofessional training unmatched by any other sports business program inthe world.
Additional Ways to Prepare for a Career in Sports Business
Ourstudents understand classroom training is just one piece of the overallsports business program offered at the Lundquist College of Business.Founded in 1993, the Warsaw Sports Marketing Center provides students avariety of ways to gain experience and insight in the industry prior tograduation. The Center holds several events throughout the year toeducate students about the sports business industry. The Centerattracts leading industry executives to speak on campus, runs theannual Women in Sports Business Symposium, and utilizes students to puton a 3-on-3 charity basketball tournament each spring.
Required Courses
MKTG 390 Marketing Research(4)
Design, implementation, analysis, interpretation, and reporting ofresearch for marketing decisions. Hands-on experience with techniquesfor data collection, statistical analysis, and communication ofresults. Pre-req: Major status and MKTG 311
SBUS 450 Sports Marketing(4)
Essentials of effective sports marketing. Includes research,segmentation, product development, pricing, licensing, andcommunication channels such as advertising, sales promotion, andpublicity. Pre-req: Major status and MKTG 311
Two of the following three courses: SBUS 452 Sports Sponsorship(4). Detailed consideration of the relation between sports andcorporate sponsorship programs. Focuses on alignment marketing, sponsorvalue, and sponsorship evaluation. Pre-req: Major status and SBUS 450
SBUS 453 Law and Sports Marketing(4). Law and sports marketing, including contracts, legal aspects oflicensing, relations with agents, intellectual properties law. Publicpolicy issues. Pre-req; Major status and SBUS 450
SBUS 455 Financing Sports Business(4). Comprehensive examination of traditional and innovative revenueacquisition methods available to sports organizations. Topics includecapital financing, joint ventures, ticket sales, concession operationsand fund raising. Pre-req: Major status and SBUS 450
Recommended Courses
MKTG 490 Marketing Strategy(4) Capstone marketing course. Primary focus on developing andimplementing marketing strategies and determining their impact oncustomer satisfaction and profitability. Pre-req: MKTG 390 and (MKTG420 or SBUS 452.)
Course Schedule
| Fall 2008 | Winter 2009 | Spring 2009 |
| MKTG 390 (2) | MKTG 390 (2) | MKTG 390 (2) |
| SBUS 450 | SBUS 450 | SBUS 450 |
| SBUS 452 | SBUS 452 | SBUS 453 |
SBUS 455
| SBUS 453 | MKTG 490 (2) |
| | MKTG 490 (2) | |
Warsaw Sports Business Club
Opento all students, the club plans events and activities to expose itsmembers to different areas of the sports business. Through industryspeakers, field trips and events, students can learn about careeropportunities, network with other students, and industry contacts andgain resume-quality experience while still in school.
Internships
Everyyear, dozens of students gain valuable experience working for companieslike Nike, Adidas, Peter Jacobsen Productions, and the PortlandTrailblazers.
For more information about the sports business program, please visit the Warsaw Center in 445 Lillis or visit our website at http://www2.lcb.uoregon.edu/app_aspx/wsmcabout.aspx