Graduate Program
Established in 1996, the Sports Business Specialization within the Oregon M.B.A. Program provides students a rich combination of traditional graduate business studies and sports business-specific training. Add to that an amazing array of out of classroom experiences ... and you have a best in class program that consistently ranks among the nation's best.
First Year
The college provides its first-year M.B.A. students with a solid foundation in accounting, finance, management, decision sciences, and marketing. In addition, sports marketing students take part in a year-long weekly sports colloquium and take two courses in the sports business sequence:
Marketing Sports Properties
Strategic approach to marketing sports properties. The course examines the essentials of effective sports marketing, including product/property development, legal aspects, segmentation, pricing and communication channels (e.g. broadcast media).
Sports Sponsorship Alliances
Detailed consideration of the relation between sports, law, and corporate sponsorship programs. The course focuses on alignment marketing issues, strategic communication through sponsorship, sponsor value and sponsorship valuation.
Summer
Between the first and second year students typically have an internship in a field related to their post-graduate goals. Recent Warsaw MBA internship placements have been with NFL teams, the NFLPA, MLS, the NBA league office, GMR Marketing, IMG Sports, Relay Worldwide, Adidas, the U.S. Olympic Track & Field Trials and more. Visit the internships page for more details.
Second Year
After a summer internship with a leading firm in the industry, sports marketing students focus on completing the concentration of sports marketing courses during the second year. The following courses are offered to second-year M.B.A. students:
Sports Products
Comprehensive coverage of all aspects of the sports apparel and footwear industry. Examining the creation and sale of sports products, including design, sourcing, costing, product management, distribution, packaging and merchandising.
Legal Aspects of Sports Marketing
Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues.
Strategic Planning Projects
A two term sports industry group consulting project providing students the opportunity to apply their diverse business school training to a real-world business problem.