Undergraduate Program
The Warsaw Center offers the following undergraduate courses within the Department of Marketing in the Lundquist College of Business:
Lower Division
Sports, Business, and Society
Introduction to the intersection of sports, business, and society.
Upper Division
Sports Marketing
Essentials of effective sports marketing. Includes introduction to research, segmentation, product development, pricing, licensing, and communication channels, such as advertising, sales promotion, and publicity.
Sports Sponsorship
Detailed consideration of the relation between sports and corporate sponsorship programs. Focuses on alignment marketing, sponsor value, and sponsorship evaluation.
Sports Finance
A comprehensive look at the business models and financial aspects of the sports industry.
Law and Sports Marketing
Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues.
Clubs
The Warsaw Sports Business Club provides students a rich variety of speakers, events and activities to broaden their understanding of the sports industry.
Internships
Sports Marketing Internship, Readings, and Research.
Level open. Individualized opportunities to explore topics in depth.